Find out how to optimize your Instagram ecommerce strategy here.The platform built for future-proofing Get in touch Instagram has come a long way from the square photo-sharing app it started out as in 2010. The app has now become a bustling ecommerce platform, where businesses of all sizes...
encourage them to buy again down the line, and notify them of sales and promotions which are relevant to them.Account creation is a crucial part of a successful eCommerce marketing strategy.
Build an ecommerce personalization strategy today It’s no secret ecommerce personalization has changed people’s expectations of retail brands. No longer can you get away with mass marketing, or offering generic experiences to your audience. Every interaction needs to be memorable and bespoke in yo...
Video is more popular than ever, and this isn’t slowing down any time soon. The most common example of video content marketing is YouTube content. YouTube is an excellent place for eCommerce brands to build an audience and share valuable content. You can approach your video strategy in a...
If you have a smaller range of offerings, you might want to opt for focusing on a single one on your homepage. This is also a good strategy if your eCommerce business is new and you have a limited budget to publicize them. Luckily focusing on a single product or unique type of product...
E-Commerce Trends Omnichannel Personalization Augmented Reality Social Commerce Voice-Enabled Search Omnichannel To stay successful, many e-commerce brands will continue to employ an omnichannel strategy. Omnichannel refers to having multiple touch points — retail store, website, social, email, mobile...
Senior Vice President, B2B and Market ResearchDigital Commerce 360 About Our Speakers Justin RacinePrincipal, Unified Commerce StrategyPerficient Justin Racine is Principal, Unified Commerce Strategy at Perficient, a global digital consulting firm serving enterprise clients throughout North Americ...
It’s pretty amazing and shows that customer education can be a powerful e-commerce content marketing strategy. In fact, research has found that customers who are “trained” are “68 percentmore likely to use a product more and 56 percent more likely to use more features and functions.” ...
Ecommerce is just one strategy for selling goods and services — you can sell online only or sell through a physical store as well. This business model helps startups and small businesses — as well as large ones — scale up and reach customers around the world. ...
Understand the difference between various ecommerce models. Discover types, strategies, and examples. Choose the best model for your ecommerce business!