successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how." Showcasing the experiences of thirty-two companies (both successes and failures) in a wide variety of ...
1.2.1 definition of strategy 1.2.2 main features of strategy 1.3 strategic environment 1.3.1 significance of the strategic environment 1.3.2 strategic environment and strategy 1.4 e-commerce strategy 1.4.1 e-commerce strategy outline 1.4.2 research methods for e-commerce ...
英语课件 E-commerce Strategy Study for Quelle Shanghai 热度: E-Commerce:Intro אילרוזן מנהלפורוםהמנהליםלמסחרמקוון eyal@ieef.il זכויותיוצרים:פורוםהמנ...
The study examines the different approaches these companies have taken towards e-commerce and identifies the problems encountered. A comparison is made of the initial to the existing e-commerce strategy in place. The progression of the e-commerce strategies for these businesses is discussed and the...
E-Commerce Strategy. Sanjay Mohapatra. . 2013Mohapatra, S. 2013. E-commerce Strategy. New York Heidelberg Dordrecht London: Springer. http://link.springer.com/book/10.1007%2F978-1-4614-4142-7 Date of access: 23 Apr. 2015.MOHAPATRA S. E-commerce strategy [M]. London: Springer Press, ...
Electronic Commerce (EC) has been brought to prominence by the popularisation and commercialisation of the Internet. In addition to the consumer-oriented commerce of the Internet, EC is practised through Electronic Markets and Electronic Data Interchange (EDI). This book covers these three areas.关...
An Empirical Analysis of the Key Success Factors in the Implementation of e-Commerce Strategy with the rapid development of Internet technology, many enterprises in our country have realized the importance of e-commerce to the development of enterprises. Many enterprises have begun to engage in e-...
Then how do you grow and sell your ecommerce business(if that’s your long-term goal)? Even with the best possible products, nobody will buy them if they aren’t directed to them in some way. In order to come up with a marketing strategy, you need to first know your customer ...
Chapter 13ECommerce Strategy and Global ECCopyright 2010 Pearson Education, Inc. Publishing as Prentice HallLearning Obj
Electronic Commerce Electronic commerce strategy is the formulation and execution of a vision how an existing or new company intends to do business electronically. The strategic process: Starts with the formulation of the strategy – the “thinking” part of the process Perform an internal and extern...