Both advocates and critics believe that, overall, DTC advertising of prescription drugs increases sales, but the evidence shows that expenditure on DTC advertising does not always correlate with market share within the drug category. To investigate the impact of DTC advertising on prescription ...
Just like that, the American Medical Association (AMA) House of Delegates voted to ban direct-to-consumer (DTC) advertising of prescription products and some medical devices. The original resolution, brought by the Hospital Medical Staff section only to study DTC, suddenly snowballed into a resolut...
Advertising Prescription Drugs And The United States There are proponents of DTC prescription drug ads. They argue that “the ads inform patients about diseases and possible treatments, encourage people to seek medical advice, help remove stigma associated with medical conditions, and provide needed sal...
This paper traces the history of direct-to-consumer (DTC) advertising for prescription drugs in the United States, beginning with the enactment of the Federal Food, Drug, and Cosmetics Act in 1938 and continuing through the current state of FDA regulation. A detailed analysis of how the promulg...
Direct-to-Consumer (DTC) Advertising of Prescription Medications on the World Wide Web: Assessing the Communication of Risks and Benefits. (Under the direction of Michael S. Wogalter, PhD) Recently, pharmaceutical manufacturers have begun using direct-to-consumer (DTC) advertisements to convey ...
It's been 21 years since the FDA first allowed prescription drugs to be advertised on TV. Since then, the annual spending for direct-to-consumer (DTC) advertising has soared from $1.2 billion to $6.1 billion in 2017. Medicine and Remedies is now, according to the Leading National Advertiser...
It’s really crucial that prescribers know how well the drugs work, and it’s hard to find that out; so, one of our hopes is that through Informulary, we can get this information out to the doctors.” Proponents of DTC advertising have contended that prescription drug ads are a ...
devices or services, as well as financial products and services. Since consumers may not be able to obtain products featured in DTC advertising on their own, such as prescription drugs, the objective is to create a dialog between patients and their doctors with the ultimate goal of increasing ...
This article focuses on research that has been conducted on direct-to-consumer (DTC) advertising for prescription drugs. The issues examined include how pharmaceutical websites influence consumer's expectations and their doctor-patient relationship, how print, television, and the Internet can positively...
Direct-to-consumer (DTC) advertising of prescription drugs can enhance the physician鈥損atient relationship, as well as benefiting its sponsor. However, ov... Füsun F. Gnül,F Carter,J Wind - 《Health Care Management Science》 被引量: 83发表: 2000年 The Past, Present, and Future of Dir...