However, you have to take into account thathaving a flagship store does not mean that Chinese consumers will buy your products. You will always need to have astrong online presence on Chinese websites and search engines such as Baidu. Our services Gentlemen Marketing Agency is a digital marketi...
Douyin is a unique platform, as it is not inspired by Western social media like all the others, but instead, sets the standards for all short video platforms available globally. The popularity of the Douyin platform resulted in the creation of Tik Tok, which is a more simple version of the...
This makes buyers feel more connected to the brand. Plus, over 70% of luxury buyers in China watch these videos on Douyin. They even have “Douyin Zibo,” which means brands do their own livestreams instead of hiring someone else to do it for them. ...
Because thealgorithm used in Douyin / TikTokis one of the most performant among social media. The app will always recommend videos depending on what you previously liked, shared, and watched longer. And they will not only propose content but they will also “force” you to watch it by autom...
they will be tempted to watch the whole thing. Chinese people also like when there isa lot of things happening on the screen, as they don’t like to ‘waste the space’. You can therefore add links to your own flagship store on Douyin, to direct web traffic there. You can also add ...
However, programmatic advertising in China has one significant difference from its western “equivalent”: Most Chinese consumers will not go to official websites for shopping; instead, they rely on marketplaces such as Taobao, Tmall, JD.com. As a result, individual brands do not have easy ...
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Recently, short online videos have been highly recognized by video market users and have developed rapidly. This study aims to explore why users enjoy watching and sharing short online videos by applying the theory of flow experience. Previous research h
Note:We strongly recommend using the app to register, rather than the online registration via Weibo’s website, as the website registration is prone to glitches that prevent users without Chinese phone numbers from being able to register successfully. ...