Douyin is a unique platform, as it is not inspired by Western social media like all the others, but instead, sets the standards for all short video platforms available globally. The popularity of the Douyin platform resulted in the creation of Tik Tok, which is a more simple version of the...
Furthermore, including acall-to-action (CTA)button is a critical feature of these in-feed ads. CTAs like “Learn More” or “Shop Now” not only provide a clear next step for interested viewers but also facilitate a seamless transition from the ad to the brand’s website orDouyin e-sto...
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However, programmatic advertising in China has one significant difference from its western “equivalent”: Most Chinese consumers will not go to official websites for shopping; instead, they rely on marketplaces such as Taobao, Tmall, JD.com. As a result, individual brands do not have easy ...
This systematic literature review, using bibliometric methods, aims to examine the evolution of TikTok research from its initial development to its current status. A total of 402 journal articles from 2019 to 2022 were systematically selected from the Web of Science Core Collection. Descriptive ...
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Scholars represented by Hoffman10 and Novak11 transformed the flow behaviour of focusing on browsing the web into a cognitive state during the process of online information acquisition. At the same time, they applied the theory of flow to online learning for the first time. Through the ...
Not only Wangge but also many interviewees used the term ‘decentralized’ to describe Douyin’s algorithm. Decentralization, as opposed to centralization, is seen as a distinctive feature of the internet era, where different players are equal in a web-like rather than hierarchical structure (Schn...
Thus, the continuous labor of websites has shifted to the need to maintain a social media presence. The ubiquitous nature of streaming allows the everyday to be projected online and, if popular enough, transforms it into a commodity. This has led to a new kind of economy that Scolari (...
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