Psychological pricing is a common marketing tactic and pricing tactic, but does it actually work on consumers?
Does resilience training work?Resilience Training:In businesses, plans may not be achieved within the specified time results are expected or it takes a quite long time in achieving a business's goals. This is a test of resilience in the owner's personality which could be reflected in the ...
and T.Y. Matha (2004), "Does a Common Currency Lead to (More) Price Equalization? The Role of Psychological Pricing Points," Economics Letters, 84, 281-287.Friberga R. and Matha T.Y., 2004: Does a common currency lead to (more) price equalization? The role of psychological pricing ...
Clickbait content is usually far less exciting, accurate, or valuable than what was promised. Let’s say you click on the article entitled, “Billie Eilish awkwardly ignores a fan who says she idolizes her during Q&A session.” Unfortunately, you’ll see a thin article with so many ads you...
Once you've determined the right strategy to use - whether it's a promotion price program or another one of the pricing strategies presented on this site (e.g. loss leader strategy, market penetration pricing, price skimming, psychological pricing, value pricing, and more) - make sure that...
Our work builds upon Adams et al. (2009) but differentiates from it in three ways. First, we greatly extend the length and breadth of the sample used by including smaller public firms and more recent years, broadening the coverage of female CEOs by tenfold. As Adams et al. (2009) ...
Reviews of Judith Rustin's “Infant Research and Neuroscience at Work in Psychotherapy,” Terry Marks-Tarlow's “Clinical Intuition in Psychotherapy: The Neurobiology of Embodied Response,” and Iain McGilchrist's “The Master and His Emissary: The Divided Brain and the Making of the Western ...
How does product marketing work with marketing? What is buying behavior in marketing? What is the role of influencer marketing in digital marketing? How might aggressive direct marketing affect public relations? How does pricing impact promotion in global marketing?
Aspirations play an invaluable role in people’s buying decisions, as they present a path to a better version of a consumer’s life—whether it’s through a simple pair of shoes or a piece of luxury jewelry. Today’s retail brands can construct their marketing strategies around consumer aspir...
Modern financial theories such as theBlack-Scholes modeldraw heavily on the laws of statistics and mathematics found in science. Their very creation would have been impossible if science hadn’t laid the initial groundwork. Theoretical constructs such as the capital asset pricing model (CAPM) and ...