Psychological pricing is a common marketing tactic and pricing tactic, but does it actually work on consumers?
Pricing analyst salaries can vary, depending on their level of experience and training, and where they work. Many companies are specifically looking for people with experience in the market in addition to a degree from business school, which can make this field tough to break into for new gradu...
Reviews of Judith Rustin's “Infant Research and Neuroscience at Work in Psychotherapy,” Terry Marks-Tarlow's “Clinical Intuition in Psychotherapy: The Neurobiology of Embodied Response,” and Iain McGilchrist's “The Master and His Emissary: The Divided Brain and the Making of the Western ...
Modern financial theories such as theBlack-Scholes modeldraw heavily on the laws of statistics and mathematics found in science. Their very creation would have been impossible if science hadn’t laid the initial groundwork. Theoretical constructs such as the capital asset pricing model (CAPM) and ...
Economists argue that too high of a government-mandated minimum wage creates an artificial floor in the labor market, which can cause distortions and inefficiencies. Their rationale is that, in a free labor market, somebody may be willing to work a job for $10 per hour. However, if the gov...
Individuals usually have a low level of physiological arousal in the morning and gradually a higher level of arousal as the day goes by (Kleitman 1987), where psychological arousal is internal stimulation. According to Zuckerman (1979), each consumer has an ideal level of stimulation, which is ...
A promotional pricing strategy is effective but be careful not to overuse it. Develop pricing objectives that use price elasticity economics and that best-fit your brand marketing strategy.
And from a psychological lens, this desire to become a better version of themselves pushes buyers to buy products that promise that transformation. Great marketers and brands tap into these aspirational desires. For example: while a luxury brand like Gucci does sell high-quality, fashion-forward ...
Modern financial theories, such as theBlack Scholes model, draw heavily on the laws of statistics and mathematics found in science; their very creation would have been impossible if science hadn't laid the initial groundwork. Also, theoretical constructs, such as the capital asset pricing model ...
Depending on who you ask, Eat the Frog could be the cure for procrastination or another self-help fad that wilts in the cold light of your workday. Either way, it’s a popular productivity technique that comes from an age-old principle: get the hard things done first. The general idea...