Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each...
Journal of interactive Marketing. John Wiley & Sons, Inc. and Direct Marketing Educational Foundation, Inc... A Parsons,M Zeisser,R Waitman - 《Journal of Interactive Marketing》 被引量: 206发表: 1998年 A system and method for interactive marketing not available for EP1813083of corresponding ...
a市场营销传播组合由五种主要传播工具组成:广告、销售促进、公共关系与宣传、人员推销、直接营销和互动营销 The market marketing dissemination combination mainly disseminates the tool by five kinds to be composed: The advertisement, the sale promotes, the public relation and the propaganda, the personnel sel...
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作者:Spiller, Lisa 出版年:2009-4 页数:504 定价:$ 106.79 ISBN:9780135093160 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 内容简介· ··· For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The...
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aWhich did the hospital finance condition have to change significantly 哪些做了医院财务情况必须极大改变[translate] aThe direct outcome of an interactive and exchange process in marketing is the relational approach 正在翻译,请等待...[translate]
In recent years the use of direct marketing has met with widening application and growth. This growth is being generated by technological change and a number of other changing environmental factors which are presenting opportunities. The objective of this thesis has been to identify key areas of op...
Multichannel retailers need to understand how to allocate marketing budgets to customer segments and online and offline sales channels. We propose an integ