To make the most of your marketing budget, it's essential to spend it in the right direction. Here comes the struggle for marketers on where to spend it, on digital marketing or traditional marketing. Making a decision on the right marketing strategy is
Purpose – The purpose of this article is to explain how the management of the two areas business intelligence (BI) and customer insight (CI) needs to be brought together to support a company's interactive marketing. Design/methodology/approach – The article is based on the author's work in...
This is why digital marketing is not just important, but very exciting for smaller businesses. It can give your business a fighting chance. You don’t need to have a huge marketing budget in order to find potential new customers. Instead, you can start small and create targeted marketing cam...
Learn how to deliver a cross-channel digital marketing experience in the digital era. The world is now a digital one and will remain that way for the rest of time. Marketers who want to be successful should wisely to focus their efforts on all things dig
Along with giving you the information and knowledge you seek on Digital Marketing, it can also direct you to more related reading materials so that you gain more. For instance, here is a blog on the best Digital Marketing Tools. Your content can also include CTAs (or Call to Action) to ...
B2B vs. B2C Digital Marketing A B2B (business-to-business) digital marketer targets customers acting on behalf of businesses. For example, an industrial equipment maker would target construction firms. A B2C (business-to-customer) digital marketer focuses on individuals who purchase for themselves. ...
Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the huge adoption and interest in Open AI ChatGPT, as an example. Marketers also have to contend with the complexity of the many channels we...
Don’t Ignore Direct and Referral Traffic:These sources are showing growth, so consider strategies to leverage them. These marketing trends in 2025 show that the old ways of driving traffic are evolving. Marketers must adapt and diversify their strategies, focusing more on organic and direct traffi...
Direct Marketing Content Management Public Relations Email Marketing SMS Marketing AddressLink Plaza, 34th Floor, 3402, JLT Exit, DubaiContact+9714 453 8116 McCollins Media Digital Agency McCollins Media is a coveted digital marketing agency in Dubai that helps to tell appealing stories of brands to...
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