Digital transformationis the fundamental rewiring of how an organization operates. The goal of a digital transformation, as outlined in the new McKinsey bookRewired: A McKinsey Guide to Outcompeting in the Age of Digital and AI(Wiley, June 20, 2023), should be to build a competitive advantage ...
McKinsey’sRewireddistills the lessons from successful digital and AI transformations so companies can build... Video Digital transformation to achieve operational excellence March 8, 2023- Using principles of operational excellence, empowering workforces, and adding digital processes to production can...
According to IDC, global spending on digital transformation is forecasted to reach $3.4 Trillion in 2026, with a five-year compound annual growth rate (CAGR) of 16.3%. A survey conducted by McKinsey found that 70% of digital transformations still need to reach their objectives. However, on av...
With the next normal, industries can no longer treat digital transformation as a process or goal — but as a requirement shaping how they can endure the new era. Adopting Digital Solutions According to McKinsey, businesses must do four things to thrive in the next normal. One of the...
Here’s the kicker: McKinsey says AI tech could create$4.4 trillion of valuein marketing and sales worldwide. That’s serious cash. 1.Jasper AI Jasper AI has come a long way since its early days as a simple writing tool. In 2025, it’s now a full-fledged marketing copilot that does...
and an environmental impact that has become unjustifiable in today’s world. McKinsey Global Institutereportsa global productivity gap of $1.2 trillion, which can be mitigated simply by improving the performance of the industry. The industry is snapping into action: Investing in new ways of working...
Digital marketing is deceptively easy if you take the deliberately simple definition from my bookDigital Marketing:Strategy, Implementation and Practicewhere I defineDigital Marketingas: "Achieving marketing objectives through applying digital media, data and technology". ...
There is a strong belief that digital technologies are a viable solution that can help to tackle these issues and transform the construction sector (Chowdhury et al., 2019; McKinsey & Company, 2016, McKinsey & Company, 2018). There are many potential benefits to employing digital innovation in...
Launching a transformation is a massive undertaking. While speed is important, so is heading in the right direction—guided by a knowledge of where the value from technology sits for your organization. We help you identify the technologies, skills, talent, and cultural changes required to capture...
We help clients capture the value of data transformation at speed and scale. Together with QuantumBlack, AI by McKinsey, and McKinsey Technology, we create the infrastructure, processes and culture that turns data and analytics into new sources of compet