The good news is that executives can decisively increase the chance that a transformation focused on digital enablement will beat performance expectations. (For more of McKinsey’s research on the success factors in broad business transformations, see “Why your next transformation should...
Digital transformationis the fundamental rewiring of how an organization operates. The goal of a digital transformation, as outlined in the new McKinsey bookRewired: A McKinsey Guide to Outcompeting in the Age of Digital and AI(Wiley, June 20, 2023), should be to build a competitive advantage ...
2022; Minges,2016; McKinsey,2018; Park and Choi,2019; Yoo and Yi,2022). However, the positive effects of digital transformation on economic performance may not immediately diffuse throughout the economy. Despite this, the impact of digital transformation on...
According to IDC, global spending on digital transformation is forecasted to reach $3.4 Trillion in 2026, with a five-year compound annual growth rate (CAGR) of 16.3%. A survey conducted by McKinsey found that 70% of digital transformations still need to reach their objectives. However, on av...
1. Digital transformation: The three steps to success, McKinsey —https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/digital-transformation-the-three-steps-to-success 2. Esteban Kolsky: What is an Experience Continuum (and how do I get one)? —https://www.mycustomer.com...
10. A main driver for the transformation of business models (McKinsey) 11. Needed to support the shift to intelligent customer experiences (Tata Consultancy Services) 12. The use of state-of-the-art technologies for better performances, higher productivity, and lower costs (ITI) ...
and an environmental impact that has become unjustifiable in today’s world. McKinsey Global Institutereportsa global productivity gap of $1.2 trillion, which can be mitigated simply by improving the performance of the industry. The industry is snapping into action: Investing in new ways of working...
Here’s the kicker: McKinsey says AI tech could create$4.4 trillion of valuein marketing and sales worldwide. That’s serious cash. 1.Jasper AI Jasper AI has come a long way since its early days as a simple writing tool. In 2025, it’s now a full-fledged marketing copilot that does...
But in reality, digital marketing is a tough challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet the research shared below shows that many businesses don't have an integrated plan to support...
McKinsey. How COVID-19 Has Pushed Companies over the Technology Tipping Point—And Transformed Business Forever; McKinsey & Company: New York, NY, USA, 2020. [Google Scholar] OECD. Digital Transformation in the Age of COVID-19: Building Resilience and Bridging Divides, Digital Economy Outlook ...