Next, you’ll develop a comprehensive marketing strategy that includes market research, audience analysis, website optimization, and content creation and distribution. Remember, each step on your roadmap should align with your overall business goals to ensure a cohesive and effective strategy. Let’s...
Your marketing strategy is no longer only the responsibility of the chief marketer or CMO. Strategic marketing transformation recognizes this and ensures that the brand, company reputation, customer relationships, and customer experience are part of every business activity. 11. Social Commerce Social com...
The template is part of our actionabledigital marketing strategy and planning toolkit, which provides you with a range of resources designed to help you improve your strategy and planning activities. Getting to grips with these aspects of marketing can help you produce campaigns that work and delive...
Not a list of features and requirements. It's all about the strategy, not implementation. While designing a product roadmap, focus on the vision, direction of the products, and the problems you're solving. If specific features are meant to do that, of course, they should be included (jus...
Businesses of all sizes need a marketing plan. Essentially, it’s a roadmap to success. It consists of strategies and marketing tactics that will keep all your business efforts focused on the goal you’ve set to achieve. Many use “strategy” and “tactics” interchangeably, especially in mar...
Before you adopt new software, you need a digital strategy—a roadmap for how technology can steer your company toward its goals, whether they’re internal (like operations) or external (like marketing). Learn what makes for a successful digital strategy. What is a digital strategy? A ...
Our Digital Strategy Roadmap lays out the transformation plan, accountabilities, and metrics needed to ensure digital strategy results match aspirations.
Build a Clear Roadmap to Online Growth You Know What You Want, But You’re Not Sure How to Get There We Ensure You Don’t Take the Wrong Turn En Route to Success A recent report revealed that nearly50 percent of businessesdon’t have a clearly defined online marketing strategy to steer...
Are you looking to nail down the best digital strategy for your business? Consult TEAM LEWIS’creative brandingteam and loop in ourdigital marketingteam to bring your vision to life. What keeps CMOs up at night? We asked hundreds of them to find out. Our eight-part Global CMO Report reveal...
Plot a digital strategy roadmap for your future Having your strategy in place gives you an agreed plan for how to achieve your digital goals – but you also need consensus on when each stage will be progressed and delivered. Creating a roadmap for your digital strategy – with achievable tim...