The digital marketing roadmap identifies the various digital marketing channels you’ll use to reach your target audience. It outlines the strategies for each channel, the resources required, and the expected outcomes. It’s a working document, evolving as your digital marketing efforts progress. It...
A product roadmap is a visual step-by-step plan for the product's development. It may include upcoming features, tech considerations, and show how a product will evolve over time. Roadmaps often look like aGantt chartor a mind map but for strategic planning. Yet Gantt charts aren't agile...
On the eve of the event, Tencent Marketing Insight (TMI) published a research report on the Chinese luxury market entitled “A New Chapter to Digital Future: Report on Digital Trends of China’s Luxury Market,”* with analysis from the Boston Consulting Group (BCG). Other than substantiating ...
Developing all-encompassing strategies that drive revenue growth. We incorporate branding, sales, marketing, digital demand generation, CRM implementation and web development.
For example, you’ve got a marketing, dev and design teams working on your food delivery application. In the roadmap, you can state product initiatives each team is responsible for: e.g., security for web team, UX improvements for designers, competitor research for marketers. Digital product...
Developing all-encompassing strategies that drive revenue growth. We incorporate branding, sales, marketing, digital demand generation, CRM implementation and web development.
Developing all-encompassing strategies that drive revenue growth. We incorporate branding, sales, marketing, digital demand generation, CRM implementation and web development.
Creating a marketing roadmap could be your secret weapon. This guide, for digital newbies and seasoned pros alike, reveals the magic of these plans. Learn to set clear goals, tame unruly tasks and build a profitable long-term strategy for your product or service. Skip the planning pain, ...
All digital marketing activities result in a message being delivered to a channel, so it would make sense to catalog current and future-state desires to create a good view of scope and priority. This information will also be helpful when evaluating platforms because not all tools ...
Identifying the “perfect customer” is crucial for any business intent on growth. A common mistake among businesses is trying to appeal to “everyone,” which dilutes marketing efforts and squanders budget on demographics unlikely to convert. Instead, targeted marketing to a specific customer type...