They include Google services like Maps, YouTube, the Chrome browser and Android operating system, plus Amazon’s Marketplace and Apple’s Safari Browser and iOS. Meta’s Facebook, Instagram and WhatsApp are included as well as Microsoft’s Windows and LinkedIn. The companies face t...
This approach has led to the incorporation of aspects such as consumer satisfaction, market orientation or consumer value in marketing management [5]. However, many marketers still think in terms of product, place, promotion and price, McCarthy’s variables or 4Ps model [6], which does not ...
Some prefer TikTok and Instagram, while others prefer to receive communication via email or text message. When creating your buyer personas, determine the most effective platforms to market on and include these in your strategy. It’s tempting to try and deliver content on every single platform...
Companies partner with affiliates—bloggers, YouTubers, and otherinfluencers—to market their products and services via their regular content. Affiliates act as digital salespeople, promoting your brand to their followers. Every time they generate a lead or sale, they earn a cut. Like in this ex...
Using motivational ad copy to excite your market generates social proof, too. People respond well to motivation and they’ll want to share the message with their friends. So when you sit down to write ad copy, think about what this market would respond to. What could you put in front of...
The main issue raised by US lawmakers is that the DMA is targeting U.S. Big Tech companies in everything but name. “As European leaders have made clear, the DMA as currently drafted is driven not by concerns regarding...
Act." The EU's Digital Markets Act targets Big Tech "gatekeepers" with variousinteroperability, fairness, and privacydemands, and while iMessage didn't make the initial cut of services announced in September, Apple's messenger is under a "market investigation" to determine if it s...
The press release from the European Council says that for a platform to qualify as a gatekeeper, firstly it must either have had an annual turnover of at least €7.5 billion within the European Union in the past three years or have a market valuation of at least €75 billion, and secondl...
Personalized marketing messages that forge a real connection between the brand and the target market are one of the notable marketing trends in 2025. So, go way beyond the “Hi [Customer Name]” emails, “Don’t you want to make more money?” popups, or “Hey, come back here!” cheesy...
Conscientiousness pertains to an individual’s ability to exercise self-control, follow social norms, and act in a goal-directed manner. Conscientious individuals tend to think before acting, display qualities such as planning and organization, and adhere to rules and responsibilities. ...