They’re part of changes required under the Digital Markets Act, a set of European Union regulations that six tech companies classed as “gatekeepers” — Amazon, Apple, Google parent Alphabet, Meta, Microsoft and TikTok owner ByteDance — will have to start following by midnight Wednesda...
firstly it must either have had an annual turnover of at least €7.5 billion within the European Union in the past three years or have a market valuation of at least €75 billion, and secondly it must have at least 45 million monthly end users and at least 10 000 business ...
learning about these trends will help you succeed in any marketplace. This article highlights 32 must-know marketing trends in 2025 that will shape the future, offering insights to help you adapt, innovate, and grow.
Microsoft is working to ensure compliance with the Digital Markets Act (DMA) in the European Economic Area (EEA). We have released the November 2023 non-security preview update for Windows 11, version 23H2 to theRelease Preview Channel (Build 22631.2787)...
Data analytics is the use of functional procedures and modern software to collect and process a wide range of information from your target market’s various online interactions. These online interactions could include content consumed, online transactions, search queries, and other relevant footprints to...
3. Existing and start-up competitors will gain market share through optimizing their always-on marketing If you're not devoting enough resources to digital, or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch since they will ...
When creating your buyer personas, determine the most effective platforms to market on and include these in your strategy. It’s tempting to try and deliver content on every single platform, but you might find yourself spread too thin by doing this. Instead, pick three to five channels that...
Video is a fun and engaging way to market to your target audience. And it works. Based on 2024 numbers, 77% of people purchased a piece of software or an app after watching the brand’s video. Another study found that video ads were thenumber 1 wayconsumers discovered a brand that they...
Here’s a great video marketing hack fromMarketo. One of its landing pages offers visitors the option to watch demo videos in exchange for a sign-up. This is great not only for lead generation but also will make the follow-up and closing of the sale more personalized. ...
It should go without saying that in building your site, make it so easy to use that a monkey can navigate it (a good usability group or focus group should help here. Monkey's are available at your local zoo). Consider your target audience and market niche. Is your audience Internet savv...