The link between strategy and copywriting is the stories that you tell. If you find yourself, on a repeated basis, re-telling particular anecdotes about your brand, then those are a good place to look for copywriting and key messages. A story is the functional unit of meaning; it is a ...
In 2021, digital advertising spending worldwide reached over $521 billion, according to Statista, meaning there are plenty of marketing career options. There is a wide range of specialties digital marketers can work in as well, including Search Engine Optimization specialists, marketing analysts, and...
Here are 9 key ingredients for an effective digital marketing strategy that are critical to achieving your business goals & your buyers’ expectations.
They are all predicated on building modern social capital, meaning have a broad, diverse, and strong network of connections to people in today’s modern operating environment: The global digital networks that infuse everything today. Yet in the context of our work at least, most of us are ...
Blog posts.Great for increasing your organic traffic when paired with a strong SEO and keyword strategy. (You can plug your search terms into ourblog topic generatorto get content ideas and generate readily optimized outlines.) Infographics.Very shareable, meaning they increase your chances of being...
working on even before the pandemic, and of course through the pandemic itself, and determining resources. For those initiatives that shouldn’t be killed, consider treading water with them, meaning keep them going, but at a minimal level so that resources can be redirected toward other...
ExactHire - Leadership JUNE 7, 2022 The Great Resignation, skills gap and increasing recruitment costs may have you wondering how you can improve your talent acquisition strategy. SWOT Analysis in HR SWOT, meaning an acronym that stands for Strengths, Weaknesses, Opportunities and Threats, was dev...
rate measures the percentage of users who complete a desired action, such as purchasing, filling out a form or subscribing to a newsletter. It helps assess if you are reaching individuals who want to use your product or services, meaning your efforts have brought a return to the business. ...
PE faces a challenge when it comes to digital, given the nature of their investment lifecycle. Hold periods are finite and often shorter than what is required to complete digital transformation, meaning sponsors need to think carefully about which pr...
The RACE Framework and the planning template both reference a simplified version ofPR Smith’s SOSTAC® Planning System. We use this because it’s a really great framework that is simple, memorable, and logical, meaning it can benefit you in your everyday marketing planning. ...