The basic steps involved to formulate the Digital Business Strategy are still founded on sound financial and business principles. However, the approach needs to be adapted to make sure business leaders are leveraging digital technologies , capabilities, and emerging digital business models to create and...
Innovation management should be one of the toppriorities for the integration of IT strategy and business strategy. Specifically, "onlinedistributed innovation" (ODI) in its various forms -- competitive, collaborative,mediated -- has become a critical element of many top-performing firms' digital ...
Next up is building an online marketing strategy that will bring results, like reach, revenue, and a healthy business. It’s easy to feel overwhelmed by the dozens of digital marketing methods, channels, content formats, and directions you can take. That’s why we’ve boiled this process do...
Holiday campaign tracking provides insights into what's working or not working. But you need to set it up. It's 5 weeks and 3 days until Black Friday, and even if your business is not located in America, this retail event kicks off the holiday shopping season around... read more Data...
HSBC, providing essential support across technology, operations and key central business services for our global businesses and functions. We play a vital role in driving great experiences for customers and colleagues, and enabling the bank’s strategy. We offer a broad range of career opportunities...
devices. Users want to feel like they are living the moment and show their emotions about it. This led to the launch of Facebook’s new micro-site interactions and now you can interact more than just with a simple “like”. Keep this in the mind and tune your social media strategy ...
HSBC, providing essential support across technology, operations and key central business services for our global businesses and functions. We play a vital role in driving great experiences for customers and colleagues, and enabling the bank’s strategy. We offer a broad range of career opportunities...
business strategy. This fusion is herein termed digital business strategy.We identify four key themes to guide our thinking on digital business strategy and help provide a framework to define the next generation of insights. The four themes are (1) the scope of digital business strategy, (2) ...
Along the way, we work with clients to build a digital road map to transform their business by helping them answer key questions, including: What areas of digital should I focus on (for example, go-to-market strategy versus product/service innovation)? Which will have the biggest payout or...
In this paper, we examine how the competitive industry environment shapes the way that digital strategic posture (defined as a focal firm's degree of engagement in a particular class of digital business practices relative to the industry norm) influences firms ' realized digital business strategy. ...