The main differences between advertising and public relations (PR) are: 1. Advertising targets potential customers while PR targets a wider audience including stakeholders, media, legislators and the general public. 2. Advertising focuses on short-term goals such as sales promotion, while PR pur...
Regional differences in awareness of tobacco advertising and promotion in China: findings from the ITC China Survey . Tob Control 2010; 19 :117–24Yang Y,Li L,Yong HH. Regional differences in awareness of tobacco advertising and promotion in China:findings from the rig China survey[J].Tob ...
By considering multiple factors in advertisements within a global magazine, we go beyond description to illuminate differences in the portrayal of women and sexuality cross-culturally. 展开 关键词: international advertising gender nudity global media cross-cultural ...
Organisations extensively use both Marketing Mix and Promotion Mix to create brand awareness and influence consumers to buy the product or service.
Mean Difference Between h-Indexes of Female and Male Faculty With 95% CIs, Organized by Academic Rank and Specialty View LargeDownload Squares indicate each study’s effect size (at the center) and weight in overall analysis (box size); diamonds, overall or summary effect size; and horizontal...
Can be called vertical or vertical marketing mode, the core is straight-line looking for marketing opportunities and development channels, advertising, promotion and other marketing activities. This traditional linear thinking mode has led enterprises to compete for market competitive resources through vari...
We recruited healthy asymptomatic adults in 10-year age segments from the 20’s to the 80’s for both male and female participants, respectively, from the community using advertising flyers distributed in public spaces. The flyers were placed in local buses, a local community center near the ...
Evidence based on clinical and experimental animal studies indicates that adolescent social deprivation influences alcohol consumption in a sex-dependent manner, perhaps by influencing stress responses. However, the mechanisms underlying the interaction between these phenomena remain to be elucidated. Since th...
The author deliberates on the use of sources of attractiveness in promotion, advertising and marketing in contemporary contexts and discusses the relationship between consumer worldviews and source attractiveness. The use of source attractiveness to reduce various consumer buying risks is also examined as...
Comprehensive bans on advertising, sponsorship, and promotion of tobacco products, recommended by the World Health Organization (WHO), can reduce per capita cigarette consumption if enforced. 展开 关键词: females human diseases males marketing sex differences tobacco industry tobacco smoking ...