Implementing CRM Strategy in a Large Company : A Case Study from a Developing CountryCountry, Developing
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A business intelligence strategy is your Blueprint for deciding how you will use data in your company. You need a strategy because merely choosing the right technology, and implementing a software platform is not enough to realize a return on investment. To create a strategy, you must determine...
Implementing a customer value initiative is important in aligning your company around customer value as a core strategy. To maximize customer value, companies must invest in understanding their customers, create relevant and engaging experiences, and build a relationship that reflects the value exchange ...
Implementing the BI software platform will be a project within the overall strategy. Your IT department will be heavily involved in this aspect and may have their own ideas for deploying the BI tool. However, they should often be communicating with the BI team on their progress, using an agil...
Understanding and addressing the unique needs of different types of employees in the hotel industry can lead to a more motivated and effective workforce. By implementing tailored strategies, you can enhance performance, foster loyalty, and create a positive work environment that benefits both employees...
or revolution, there's no doubt that the cloud is changing the way our industry works. It presents us with exciting new opportunities for implementing modern applica- tions. It's also changing the way we view operating systems, data...
It’s smart to work on your foundation before implementing any marketing tactic. There are dozens of marketing channels, tools, and growth hacks you can implement. We looked at some of the core ones above. The truth is that they all at the same time work on some markets and don’t work...
While CRM does not acknowledge the technology underlying the management of customers, CRM is described as using information technology (IT) in implementing relationship marketing strategies 26. As such, CRM unites the potential new technologies and RM thinking to deliver profitable, long term ...
Building a sales team from scratch requires a thorough sales recruiting plan and precise execution of it. By defining your needs,identifyingthe ideal profile, and implementing a structured recruiting process with compelling incentives, your business can build a sales team that propels it toward long...