One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. 1. Sprout Social We created a microsite dedicated tosharing our brand identity and beliefs. Here, you can find our mission, positioning and...
These are the ways your brand will be brought to life, so it’s important to start imagining and creating examples of how the brand’s personality will be expressed – think website, business cards, social media posts, events and email templates; basically every brand touchpoint you can ...
Your tone of voice describes how your brand communicates with the audience, which will have a part in influencing how people think about your brand, business, services, and products. This tone of voice will reflect your brand’s personality and values. It will be shaped by the words and vis...
Brand Voicerepresents your brand’s unique perspective and the values you stand for. In other words, this is your brand’s overall personality. Your tone of voice refers to how your brand communicates with your audience, which can include word choice, communication style, and emotional tone. Th...
Whether you’re using TikTok to build your brand or build a community, you can use your bio to welcome new followers. On this page What is a TikTok bio? Why do you need a TikTok bio? Tips for writing the best TikTok bio TikTok bio ideas and examples to inspire you TikTok bio ideas...
built on promises: What you will do… how you will go about it… whom the student will become…so developing a set of promises that you can turn to is a valuable tool in “keeping you honest” as your messaging and campaigns develop. Here are some examples of a brand promise from ...
When you zoom in on this market segment at the individual level, you have your ideal customer. The type of customer that you don't have to convince to buy your products or services because he or she will naturally be interested in them. All you have to do is get your brand name and...
5. Revisit and revise the brand voice chart as the company evolves A brand voice chart is not a set-it-and-forget-it tool. As your brand messaging evolves or new competitors come into your market, refresh it with new examples. Quarterly, convene your key content creators and communicators ...
Create Your Free Marketing Calendar Now Redbull Red Bull’s brand voice is a powerful expression of its dynamic and adventurous spirit. Known for its iconic slogan “gives you wings,” Red Bull infuses its communication with energy, innovation, and a sense of pushing boundaries. ...
The iconic nature of names like Chanel, Hugo Boss and Rolex underlines the scale of recognition and success luxury firms can achieve once they have a well-established brand. If your business has ambitions to build a luxury brand known and respected around the world, first you need to have a...