One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. 1. Sprout Social We created a microsite dedicated tosharing our brand identity and beliefs. Here, you can find our mission, positioning and...
One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. 1. Sprout Social We created a microsite dedicated to sharing our brand identity and beliefs. Here, you can find our mission, positioning ...
Whether you’re building a brand from the ground up or giving an established one a refresh, you’ll want to spend some time clearly articulating your brand attributes before getting too far ahead. This is an important step toward ensuring your company’s core values make their way into the ...
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Hell yeah. Can we give you specific examples? Totally. For now, just know that you need strategy and tactics. A good firm will always lead with strategy. An even better one will have a smart, efficient way to develop it. Is the strategic work any good? Brand strategy is typically ...
Brand personality traits are a lot like human personality traits: They send subtle messages to someone encountering them for the first time. Explore some brand personality examples and strategies for adding personality to your company’s brand identity....
Accessing POS data is the first step to understanding your customers and telling your brand’s story; success relies on how you use that data. Here are three ways POS analytics and reports can serve businesses and customers alike. Customer data is more than graphs a...
Wait, what’s a brand voice? Yeah, I know you probably didn’t ask that one. But let me explain anyway. Or, better yet, let me show you a couple ofbrand voiceexamples. Let’s take oat milk. Nothing exciting, right? Take a look at two oat milk brands and how they communicate on...
What's your vision? You are being asked to develop a look for our new brand. You have complete freedom in many design elements. Including font selection, color, font… The Brief Other notes This 99 designs competition is to take the project to stage 2 as defined in the design br...
Understanding Target Audience: 2 Real Examples Let’s look at the ways in which target audiences have helped real companies grow their brands and engage their customers. 1. Huggies Outbrain posted atarget audience case study on Huggies, a brand of baby care products. According to Outbrain, Huggi...