Your brand story should attract the interest of your target audience, help them see the value of your products/services and turn prospects into long-term customers. 2. What’s your brand’s mission? (Your ‘why’—the reason you exist) Having a written mission statement gives your company a...
If you sell to extreme sports enthusiasts, you might embrace a high-energy personality. If you sell to doctors, you might benefit from a methodical personality. Aligning your brand traits with those of your customers can create bonds and lead to great brand loyalty over the long term....
Even though you want to get your mission statement right, it’s important to remember that you can always adjust it. The statement should be broad enough to reflect the brand’s long term mission, but that doesn’t mean it can’t change. As a brand changes and sets new goals, the mis...
I prefer to use the term “value.” You need to provide something of value to your audience and the more value you provide the better. Research what your competitors are providing and provide content more valuable. For example, imagine there were hundreds of articles related to building a per...
Even a "knock-off" or "replica" product could still result in a loss of sales if a cheaper, highly similar version is available on the market and consumers are not concerned about incorrect or missing branding given the lower price point. Where trade marks are not imitated or used on a ...
BLURRProductions will monitor; your website for: errors, performance, sales, SEO, analytics and traffic. These play; a crucial role, in the long-term success of your website or project. “Where, creativity and technology; define, perfection.”...
Without a defined ethical position, it’s very easy for a business to make decisions solely based on maximizing income and profit, and to lose sight of the longer-term qualities that will help it grow and endure. Listed above are some of the most important employee experience signals relating...
Educate customers on best practices and new product features, helping them maximize the value of our platform. Monitor customer usage data, proactively identifying potential issues and opportunities to increase engagement. Build and maintain strong relationships with customers to ensure long-term satisfactio...
Clearly defined target markets and target audiences are vital to the long-term success of any business. The scattergun approach can only take you so far – and that’s if you manage to make it past the start line at all. So, work to understand who your business serves, and why they ...
Internal content marketing is not just a fancy term for your normal internal communications. A well thought out strategy has several benefits, which make it well worth the effort that goes into putting together your strategy and implementing it. ...