The terms 'brand' and 'branding' are becoming more and more popular; however, I believe that they are often misused or misunderstood. These concepts are not something reserved for big companies; they are the key to the success of any organization. Your brand is everything that you are. It...
The term“brand”or“branding”, in large part, has become misunderstood… to the point where many businesses don’t really even know what it means. In fact, this is why many young businesses fail. They don’t know the ins and outs of their own brand - and because of this, they don...
What is branding? Simply put, branding is the act of creating a brand. But the concepts, planning, execution, and maintenance that go into branding can be involved. All the steps in the branding process involve choosing or creating elements designed to evoke a specific feeling in your target...
Dove is a huge, global company with a lot of resources devoted to branding. The lesson that any business owner can take from them is that your company should represent more than just your product or service. You can use your company to communicate more messages such as values, emotions, an...
What is a brand? A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality. Bra...
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their ...
Lean Branding is about building chameleon brands, which are brands that adapt to consumer’s ever-changing needs and desires. There’s no use in standing still in the marketplace when consumers’ ideas of themselves are changing all over the place. Brands today are better off listening to thes...
exact shades of the colors selected and so that there are never any off-putting inconsistencies in the branding or design: Skype’s classic light blue is a recognizable color wherever it may be used, and any tinges that are even slightly off, such as a deeper blue, will simply seem ...
How important should branding be to a startup or small business? We explain what is a brand and how to build yours in 2021. Check it out.
Branding is an exercise in perception management.It’s about managing the gap between how you are perceived and how you want to be perceived. Whether you are chasinginvestorsorcustomers, the image people have of you is either a door opener or a barrier, no matter how true it may actually ...