Grocery and CPG data-driven marketing solutions from Acxiom can help bring a better, more personalized experiences to your customers/shoppers.
This time of change creates tremendous opportunity for marketers willing to embrace the potential of big data beyond the hype. There has never been a better time to work in marketing. But the role will continue to evolve. I’d love to hear your thoughts on navigating the road of data-driv...
The Future of Data-Driven Marketing is ‘Electric’ We’re on the cusp of a remarkable transformation in the realm of customer data. The Amplify Summit offered a glimpse into the future where the power of unified, reliable data is harnessed to drive unprecedented levels of innovation, engagement...
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In this blog, we explore how rideshare companies can harness the power of data-driven audience segmentation, multichannel marketing and campaign measurement and attribution.
and Marketing are the three-legged stool in most organizations – and only one can move fast enough to react immediately to crisis. Changing and introducing new products is time consuming. Changing a sales organization that has been trained, hired, and has set annual targets can’t happen over...
In a data-driven model, data is king and is the sole basis for your decisions. Essentially, wherever the data wind blows, that’s where you go. This is an objective and scientifically based approach where the numbers dictate the direction of your marketing, recruiting, product placement, etc...
“In terms of data-driven marketing, we think in terms of four generations of data,” he says. “In the early 2000s, you had the rise of contextual targeting data, so page-level content targeting was the sentiment there. The second generation came later in the 2000s when you saw the ...
In CPG manufacturing…. P&G, Pepsico, Coca-Cola, Nestle and Unilever and are often cited as digital center of excellence leaders, allocating only shared resources to social marketing and e-commerce. In industrial… firms like GE, Caterpillar, John Deere are also considered digital leaders. They...
“In terms of data-driven marketing, we think in terms of four generations of data,” he says. “In the early 2000s, you had the rise of contextual targeting data, so page-level content targeting was the sentiment there. The second generation came later in the 2000s when you saw the ...