1. B2C (Business to Consumer) This one of the most important categories. All the consumer companies which sell to individual customers are in the B2C segment. FMCG/CPG companies selling soap, toothbrush, shampoo or even apps these days can be termed as B2C examples. 2. B2B (Business to Bu...
Importance of Sales Quota It is a very important driver for sales driven organization or company. Many companies e.g. CPG sector depends upon the efficiency and desire of the sales force. Sales quotas channelize their efforts and keep them accountable. Many a times percentage of quota determines...
Channel Marketing Example of Channel Levels Let us take an example of a typical CPG company which is at 3 levels. A manufacturer which produces the CPG product like shampoo. This product is then picked up by a distributor who takes it across country like USA. Then distributors then sell it ...