CUSTOMER RETENTION IN BANKS THROUGH CRM: A REVIEW OF SERVICE GAP, CUSTOMER RETENTION AND TRANSFORMATION TRENDS IN INDIAN BANKS FOR A COMPETITIVE EDGERATH, BADAL BIHARICLEAR International Journal of Research in Commerce & Management
Personalizationallows you to increase customer retention through relevant and customized experiences with your brand. It requires you to collect data about your customers that you can later use to make recommendations. You can also tailor promotions ...
Once your CRM has pulled in customer information, analyze it withbusiness intelligence toolsto glean insights. Dashboards provide a summarized view of important metrics so you’re always up-to-date. This arms you with information that allows you to effectively implement your retention strategies. H...
Companies have been giving prominence to customer retention management lately. CRM revolves around data and numbers. It often becomes a base for marketing strategies. This helps brands in knowing how their products are faring in the competition. The growing importance of CRM is due to the fact th...
Customers are the backbone of any business and it’s important to focus on both customer retention and acquisition strategies. Read about their differences!
What is customer retention, how does it impact your business growth? Learn how keeping customers loyal can increase revenue and reduce acquisition costs.
Here are 7customer retention techniquesyou can implement using your CRM software to keep your customersby your sideand increase revenueson the side! 1. Listen to your customers Tackling churn problems at your company starts byactively listening to what our customers are sayingabout their experience....
What is a customer retention strategy? Customer retention requires a series of initiatives and processes designed to build trust and enhance customer loyalty. It helps structure the fulfillment of brand promises through the consistent delivery of value. ...
One way to increase retention is by ensuring customers are as active as possible. If a user has remained inactive for a while, an automated email through your CRM system can induce this user to take action. For example, if you are tracking how users interact with your product and notice ...
Advanced retention strategies through software and tech Leveraging technology can seriously boost your retention efforts. Some tech options that can help include: Data analysis tools: Software that analyzes your customer’s browsing and shopping habits can help you learn more about what they’re shoppin...