We outline the Activity-Resource-Actor (ARA) model (Hkansson & Snehota in Developing Relationship in Business Networks. Routledge, London, 1995) that provides a framework for analysing the content and functions of business relationships. Our line of argument is that business relationships are the ...
This article first describes theoretical aspects of relationship marketing which support the building of business relationships, then examines the various interactions between industry and VET providers in a non-metropolitan setting to determine whether these constructs are reflected through the interactions. ...
Also, following the tracking of the development of electronic commerce, this study explores the value of customer relationships in e-commerce for enterprises and to propose a suggestion about business models of Web 2.0 for the future.According to the five categories of business models of Web 2.0 ...
Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers 来自 Wiley 喜欢 0 阅读量: 61 作者: A Cundari 摘要: The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing ...
Customer relations is present in all aspects of a business, but it's most prevalent in the customer service department. Customer service teams, customer support, customer success, and product development all play important roles in building healthy customer relationships. Customer relations also extend...
CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout thecustomer lifecycle. The goal is to improve customer service relationships and assist withcustomer retentionand drive sales...
A Customer Relationship Management (CRM) system is a piece of software that lets businesses collect, store, and manage their lead and customer data to build and nurture relationships with them. Think of it as a super-organized hub where all your customer data and management processes live. ...
Customer Relationships with Retail Salespeople: A Conceptual Model and Propositions 来自 ResearchGate 喜欢 0 阅读量: 15 作者:K.L. Ellis,S.E. Beatty 摘要: Focuses on the role of the concept of relationship marketing in the practice and study of marketing. State of knowledge in the area of ...
A Habul,A Pilav-Veli 摘要: The electronic commerce (e-commerce) has significantly made changes in customer relationships. The development of nowadays technologies has enabled customers to rapidly and without difficulty collect information regarding to the supply of various products and services. It ...
Some businesses use the B2C model via the Internet, selling their goods and services to their customers through e-commerce. It is important to state that B2C companies have a good customer relations management model. It will help them maintain good relationships with their customers and, in the...