This study intends to assess customer relationship management in business sustainability with special focus on GlaxoSmithKline pharma division. Most of these benefits are associable to the attributes of the literature in maintaining and keeping relationships which last for long. The costs of running the...
Customer relationship management (CRM) and business-to-business (B2B) are essential to the success of modern business. Although they are two different modules, they share many similarities. The integration of CRM and B2B will benefit all related parties in business processes, including sales, market...
Management of Customer Relationship in Business Media (MCR-BM) Korner, Veith; Zimmermann, Hans-Dieter: Management of Customer relationship in Business Media - The Case of the Financial Industry. Proceedings of the 3... Veith,K?rner,&,... - 《Electronic Markets》 被引量: 73发表: 2000年 Cu...
The article analyses the presence of certain elements of customer relationship management (CRM) in trading companies in Bosnia and Herzegovina (BiH) and their influence on the realisation of the set marketing goals of business operations. The analysis of the influence of certain aspects of CRM on ...
Customer Relationship Management Im Business-To-Consumer-Bereich Des E-Commerce 作者: Kern, Martin 页数: 90定价: $ 68.37ISBN: 9783640859689豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 我来说两句 短评 ··· 热门 / 最新 / 好友 还没人写过短评呢 我要写书评 Customer...
Purpose – The purpose of this study is to investigate the effects of customer relationship management (CRM) practices on customer satisfaction and firm performance in business‐to‐business (B2B) markets. Design/methodology/approach – A model is developed and empirically tested through survey data ...
To make it more challenging, there’s a different process for prospects, customers, and partners - depending on yourbusiness relationship. Try to manage this manually and you risk sending emails to people who have previously unsubscribed - resulting in costly fines. ...
So, do you know how to maintain good customer relationship for your business? The process of retaining customers is an important factor in any business strategy. Here are five easy tips to help you maintain customers: 1. Always listen to your customers. By simply listening to your customers...
Customer relationship management (CRM) plays a critical role in e-business. In this study we seek to quantify the value of Internet-based CRM applications,... Alfred Zhu Liu a,Hongju Liu b,Sean Xin Xu c - 《Decision Support Systems》 被引量: 16发表: 2013年 加载更多来源...
In Customer Relationship Management (CRM), deals refer to opportunities or potential sales transactions that are tracked and managed through the sales pipeline. They represent the process of converting a lead or prospect into a paying customer. Each deal typically includes details such as the deal'...