Salesforce is a leading on-demand customer relationship management (CRM) system.───Salesforce是一个领先的随需应变客户关系管理(CRM)系统。 Customer Relationship Management is an innovation sales strategy with customer as the center.───客户关系管理是一种以客户为中心的创新营销策略. All of this ...
They may have implemented technologies across a broad spectrum of business functions, like HR, governance and cybersecurity, customer relationship management (CRM), enterprise resource planning (ERP), and finance and risk, but stopped short of investing in AI or predictive analytics. 以上文字选自 ...
CRM(Customer Relationship Management)客户关系管理,是伴随着因特网和电子商务的大潮进入中国的。Oracle 于两年前就在中国开始了客户关系管理(CRM)的市场教育和普及工作。 最早发展客户关系管理的国家是美国,在1980年初便有所谓的“接触管理”(Contact Management)专门收集客户与公司联系的所有信息。到1990则演变成包括电...
1、Customer Relationship ManagementRe:Marketing客户关系治理CRM概念引入中国已有数年,其字面意思是客户关系治理,但其深层的内涵却有许多的解释.以下摘 录国外研究 CRM的几位专家对 CRM的不同定义,通过这些定义让我们对CRM有一个初步的熟悉.最早提出该概念的 Gartner Group认为:所谓的客户关系治理就是为企业提供全方位...
一、意思不同 “CRM（CustomerRelationshipManagement）”意思是：客户关系管理。“MarketingCommunication”意思是：营销传播、整合营销传播、销售信息交流。二、用途不同 1、“CRM（CustomerRelationshipManagement）”：用于个性化的客户交互和服务，吸引新客户、保留老客户以及将已有客户转为忠实客户的客户管理。例...
CRM, orCustomer Relationship Management, is a comprehensive business strategy focused on enhancing customer loyalty, reducing costs, and driving revenue growth to increase profitability across the organization The CRM philosophy is simple: Put the customer first. ...
customer relationship management CRM全称customer relationship management,具体的定义是:企业为提高核心竞争力,利用相应的信息技术以及互联网技术来协调企业与顾客间在销售、营销和服务上的交互,从而提升其管理方式,向客户提供创新式的个性化的客户交互和服务的过程。其最终目标是吸引新客户、保留老客户以及将已有客户转为...
The Bottom Line Customer relationship management (CRM) serves to enhance a customer’s overall experience. The term refers to an organization’s principles, practices, and guidelines that it follows when interacting with its customers.
客户关系管理 CustomerRelationshipManagementIsNotanOption CRM的起源---市场营销理论 CRM发展动力:✓需求因素的拉动✓技术的推动✓经济利益的驱动 什么是客户?客户:是指任何接受或可能接受商品或服务的对象。内部客户（Internalcustomers）：Awayofdefininganothergroupinsidetheorganizationwhoseworkdependsontheworkofyourgr...
忠诚度是建立在客户关系和价值上的onCustomerRelationshipsandValue LoyaltyisBuilt •Customerrelationshipmanagement(CRM)•集成的数据库，这种数据库能跨公司和渠道，对客户形成单一 、一致的评估分析 Integrateddatabasesthatcreateasingle,unifiedviewofthecustomeracrossthecompanyanditschannels(Ritz)•客户化的推销和交流...