The main aim of this study was to determine the influence of Customer Relationship Management strategies on performance of Public Universities' SACCOs in Kenya. The study's specific objectives included: To establish the influence of customer acquisition strategies on the performance of Public ...
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CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout thecustomer lifecycle. The goal is to improve customer service relationships and assist withcustomer retentionand drive sales...
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Therefore, the right Customer Relationship Management Strategies practiced is able to create a strong relationship with customers and at the end of the day it will creates loyal customers. This will subsequently increase company's profitability regardless of economic condition. This study was conducted ...
customer data in one place. This centralized data management allows for better insights into customer behavior, sales trends, and marketing effectiveness. Advanced analytics and reporting tools enable businesses to make data-driven decisions, identify opportunities for growth, and optimize strategies. ...
Now that we have a better understanding of each concept, let’s look at the role a CRM system plays in helping you execute customer relationship management and customer service strategies more efficiently. Provide a great customer experience ...
CRM strategies should recognize that not all customer relationships are equally profitable. The focus of CRM should be on serving those customers who have the potential of delivering the highest lifetime value to the firm [39]. Failures in CRM can be avoided if a firm's CRM strategies are ...
It stresses on developing an understanding of Customer Value as the guiding concept for marketing decisions, and illustrates the importance of the Customer Lifetime Value metric as the guiding concept for profitable customer management. This book also analyzes the implementation of CRM strategies in ...
One effective way to achieve this is through Customer Interaction Management (CIM). By understanding and implementing CIM strategies, businesses can enhance their customer engagement, boost customer retention, and ultimately drive business growth. This article will explore the concept of CIM, its ...