百度试题 结果1 题目客户关系管理(Customer Relationship Management, CRM)的理论基础来源于西方的( )理论,在美国最早产生并得以迅速发展。 A. 市场营销 B. 管理学 C. 经济学 D. 运筹学 相关知识点: 试题来源: 解析 A 反馈 收藏
The current academic discussion poses the question of what path CRM has actually taken in hindsight, what the topic's current state is in practice, where problems have existed, and what can be learned from them for the future. Our study delineates the different perspectives of CRM that have ...
高听积高听积客户关系管理(Customer Relationship Management, CRM)的理论基础来源于西方的( )理论,在美国最早产生并得以迅速发展。高听
CRM, orCustomer Relationship Management, is a comprehensive business strategy focused on enhancing customer loyalty, reducing costs, and driving revenue growth to increase profitability across the organization The CRM philosophy is simple: Put the customer first. ...
客户关系管理(Customer Relationship Management,CRM)首先是一种管理理念,其核心思想是将企业的客户(包括最终客户、___和合作伙伴)作为最重要的企业资源?( ) A. 消费者 B. 员工 C. 分销商 D. 供应商 相关知识点: 试题来源: 解析 C 反馈 收藏
1、CRM: Customer Relationship Management客户关系管理的基本理论和方法杂货店的故事一位男士,在下班回家路上,走进家附近的杂货店,拿起一瓶酱油,看了看说明及价格,然后放了回去,三分钟后他又回到那家杂货店,再拿起那瓶酱油看了又看。这时您如果是杂货店的老板,您会怎么做?这家商店的老板通常会走向那位先生然后...
顾客关系管理(Customer Relationship Management,CRM)有不止一种定义,有的定义偏重信息技术对于CRM的重要性,有的定义强调以顾客为中心的组织构型,有的定义认为CRM实质上是一项功能性战略(市场战略),更有定义将CRM上升至全局性的经营战略。 我们同意艾德·皮伦(Ed Peelen, 2006)的说法,Gartner Group(2004)为CRM所做的...
Customer Relationship Management (CRM) helps companies to gain an insight into their customers and their buying behaviour.
一、意思不同 “CRM（CustomerRelationshipManagement）”意思是：客户关系管理。“MarketingCommunication”意思是：营销传播、整合营销传播、销售信息交流。二、用途不同 1、“CRM（CustomerRelationshipManagement）”：用于个性化的客户交互和服务，吸引新客户、保留老客户以及将已有客户转为忠实客户的客户管理。例...