Firsthive is a full-stack real-time customer data platform software that enables consumer marketers and vendors to take control of their first-party data from all sources.
Consolidating your data with a CDP won’t automatically achieve yourmarketing goals. Think carefully about your specific use cases and identify a CDP that most closely addresses your needs. Compare solutions Vendors provide a range of CDP solutions that address different needs. You need to consider...
This IDC MarketScape examines customer data platform (CDP) vendors with established Asia/Pacific (including Japan) (APJ) presence and aims to inform technology buyers on their purchase decisions. Asia/Pacific organizations are transforming into digital businesses that compete based on digital products, ...
Vendors predominantly offer standalone CDPs or platforms integrated within CRM systems. How do CDPs work? A CDP ingests data from internal and external sources to create a unified view of the customer. Ingested data may come from exported files, such as a CSV file, or from real-time access...
To address this, vendors started to develop advanced integration tools (APIs) for customer databases, which are then converted to customer data platforms. 2013 David Raabofficially coined the term customer data platform to describe software as a broader and centralized solution designed to work synonym...
In the 2024 Magic Quadrant™ for Customer Data Platforms, Gartner® evaluated 18 different customer data platform vendors. Get the report now to learn: Why Salesforce was placed highest in ability to execute Why Salesforce was placed furthest in completeness in vision ...
Unfortunately, the CDP market is very cluttered, including over 100 vendors (at last count by theCustomer Data Platform Institute) who call themselves a “CDP.” No two are the same. Rather than focus on vendor-driven definitions, we asked hundreds of marketers what they need from a CDP and...
Finding the right CDP for your company isn't an easy process. There is an overabundance of CDP vendors on the market today. The following are things to keep in mind when choosing a CDP: What is your use case? Before you invest your time and money, think carefully about why you need ...
The vendor’s marketing and advertising technology expertise The solution’s capabilities and limitations for data management, identity resolution, ML-based analytics, reporting, segmentation, activation and security You can use our freeCDP Request for Proposal Templateto help evaluate vendors....
Next, it’s time to investigate which CDP vendors fit your needs, goals and budget. As you consider the following factors, create a shortlist of vendors to help narrow down your selection. Look for CDP providers that have experience in your industry and with similar organizations. These will...