Our buyer’s guide for CDPs will help you understand when it’s time to buy a CDP, which features you need, and how to evaluate the various CDP vendors out there.CDP success stories Up to this point, we’ve mostly talked about customer data platforms in theory. It can be especially...
Consolidating your data with a CDP won’t automatically achieve yourmarketing goals. Think carefully about your specific use cases and identify a CDP that most closely addresses your needs. Compare solutions Vendors provide a range of CDP solutions that address different needs. You need to consider...
As a foundation of Tealium’s Customer Data Hub, Tealium iQ enables organizations to control and manage their customer data and MarTech vendors through tags. With Tealium iQ you can streamline data operations by deploying and managing tech vendor tags, integrate data through the data layer, test...
A customer data platform pulls data from various sources across your organization and consolidates it into a unified view. I like to think of it as a centralized hub that takes customer data and translates it into a customer story, which helps you understand ...
To address this, vendors started to develop advanced integration tools (APIs) for customer databases, which are then converted to customer data platforms. 2013 David Raabofficially coined the term customer data platform to describe software as a broader and centralized solution designed to work synonym...
In the 2024 Magic Quadrant™ for Customer Data Platforms, Gartner® evaluated 18 different customer data platform vendors. Get the report now to learn: Why Salesforce was placed highest in ability to execute Why Salesforce was placed furthest in completeness in vision ...
Vendors predominantly offer standalone CDPs or platforms integrated within CRM systems. How do CDPs work? A CDP ingests data from internal and external sources to create a unified view of the customer. Ingested data may come from exported files, such as a CSV file, or from real-time access...
Some composable CDP vendors focus on one area, versus the entire spectrum of CDP capabilities. More on Composability The Telltale Signs Your Customer Data Platform is Over-Composed Yes, Real Time is Compatible with a Composable CDP A Composable CDP is Not Just “Data-in-Place” ...
Offered by large marketing cloud vendors, these CDPs integrate closely with the vendor’s broader ecosystem, making them ideal for businesses already committed to that suite of products.Who they’re for: enterprises that are “all in” on their marketing cloud solution and need a system to ...
Who are the key vendors in the Customer Data Platform market? Some major players in the Customer Data Platform (CDP) market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Twilio (US), ...