We do this through trusted relationships and hours of training and certification with leading CDP providers, includingAdobe,Salesforce,Sitecore,TreasureData, and more. 382 Acxiom’s Trusted, Strategic, and Certified CDP Relationships Acxiom partner page ...
The Forrester Wave™: B2B Customer Data Platforms report is a 29-criterion evaluation of eight top standalone B2B customer data platform providers based on their current offering and strategy, categorizing them as Leaders, Strong Performers, Contenders, and Challengers. The report shows how these ...
A customer data platform has three main functions: Collect, manage and activate customer data. Collect and organize data.CDPs ingest data from various sources, including websites, integrated software, APIs and more and organize it in a unified customer database. They then act as a single source...
Other vendors, meanwhile — including and especially customer data platforms — are focused on developing ‘open’ tech ecosystems. These integrate withallbusiness and marketing software, not just tools offered under the umbrella of certain providers. ...
Integration partnerships with Consent Management Platform (CMP) providers such as OneTrust enable Unity to read and honor generic or channel-specific opt-in/opt-out preferences when they’re updated in a preference center or CMP. Consent attributes are built into all our data models to ensure pref...
CDPs can accelerate customer support resolution by more quickly routing users to the most appropriate support channels. They can also analyze data to identify at-risk customers to help reduce churn. And a CDP can collect data on network performance, helping providers identify and address issues in...
Acxiom is partnering with select customer data platform providers to implement, integrate, enhance, and optimize their offerings.
Snowflake's cross-cloud platformenables CDP(Customer Data Platform) users to discover, instantly share, collaborate, and quickly derive value from the data.You can build your CDP on top of a cloud data platform, or you can buy an out-of-the-box CDP from providers such as Segment, Simon,...
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Customer Data Platforms Today Since 2013, CDP providers have developed and improved their capabilities to includeadvanced AI and human learning capabilities. Also, this technology is now a standard for businesses requiring customer management. It doesn’t just cut operational costs and fast-tracks marke...