The CDP Use Cases Explorer is an interactive tool to help you boost marketing ROI by connecting and activating customer data across your tech stack to personalize customer experiences.
Customer data platform software is more than a database to store customer information; it can analyze and segment customer profiles using rules or machine learning, perform predictive scoring, as well as provide journey orchestration. Some customer data platforms enable machine learning (ML) and artif...
(CX) use cases by unifying a company’s customer data from marketing and other channels.The CDP Institutedefines a customer data platform as packaged software that creates a persistent, unified customer database that is accessible to other systems. Unlike a data warehouse or data lake, a CDP ...
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What is a customer data platform (CDP)? What are the core components of a CDP? The different types of CDPs CDP use cases How to choose the right CDP The best enterprise customer data platforms What is a customer data platform (CDP)? A Customer Data Platform (CDP) is a solution that ...
The following are a few use cases you may consider: Aggregating online and offline data Delivering a more personalized customer experience such as product recommendations Creating more targeted multichannel advertising campaigns Once you’ve defined what your use case is, spend some time studying the ...
A common risk with many CDP solutions is that they’re still in start-up mode — they simply don’t have the resources or technology yet to keep up with customers as they grow. Find a solution that can scale up with you. As you research CDP options, you’ll also want to pay close...
Consolidating your data with a CDP won’t automatically achieve yourmarketing goals. Think carefully about your specific use cases and identify a CDP that most closely addresses your needs. Compare solutions Vendors provide a range of CDP solutions that address different needs. You need to consider...
Build powerful AI & ML models on clean customer data Warehouse activation Sync warehouse data to marketing and product tools SOLUTIONS FOR DATA STAKEHOLDERS Marketing Optimize campaigns with truly comprehensive data Customer success Use data to delight customers at every interaction ...
Build powerful AI & ML models on clean customer data Warehouse activation Sync warehouse data to marketing and product tools SOLUTIONS FOR DATA STAKEHOLDERS Marketing Optimize campaigns with truly comprehensive data Customer success Use data to delight customers at every interaction ...