The CDP Use Cases Explorer is an interactive tool to help you boost marketing ROI by connecting and activating customer data across your tech stack to personalize customer experiences.
the execution of campaigns, and communications that improve customer experiences. Marketers can use the data to personalize website experiences, send targeted emails, provide relevant recommendations, implement retargeting, and much more.
Writing down a list of your needs can help you narrow your CDP vendors to fit exactly what you’re looking for. Here are a few common use cases to get you started: Get a 360-degree customer view.One of the many perks of using a CDP is its ability to centralize your data in ...
(CX) use cases by unifying a company’s customer data from marketing and other channels.The CDP Institutedefines a customer data platform as packaged software that creates a persistent, unified customer database that is accessible to other systems. Unlike a data warehouse or data lake, a CDP ...
Customer Data Platform The complete guide to customer data platforms including features, use cases, and comparison with other data platforms Start a Free TrialSchedule a Demo Organizations, in general, have traditionally not done a good job of being guardians of their data. Their data lies ...
What is a customer data platform? Why you may need a CDP Customer data platform use cases How to assess your CDP needs How to start right with your CDP Get the guide More Resources Guide Marketing Intelligence Playbook: Data Optimization and Alignment ...
The following are a few use cases you may consider: Aggregating online and offline data Delivering a more personalized customer experience such as product recommendations Creating more targeted multichannel advertising campaigns Once you’ve defined what your use case is, spend some time studying the ...
CDP use cases How to choose the right CDP The best enterprise customer data platforms What is a customer data platform (CDP)? A Customer Data Platform (CDP) is a solution that enables you to collect, store, model, and activate customer data. The purpose of a CDP is to provide a central...
What platforms do you use to reach them? How specific are their needs? Consolidating your data with a CDP won’t automatically achieve yourmarketing goals. Think carefully about your specific use cases and identify a CDP that most closely addresses your needs. ...
Identify your use cases Make a list of capabilities and preferences such as: Batch updates or live streaming Standalone or orchestrating Cost and pricing structure Ease of implementation Evaluate platforms Ask for demos Test and assess performance ...