(severe, chronic, OTC, prevention) – Hospital purchasers/pharmacist – Paymasters, healthcare officials • Indirect product marketing through content sites • Info sites, electornic brochures, permission marketing • Cost reduction in medicalcommunication • Bi-directional flow of information/steady...
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(severe, chronic, OTC, prevention) – Hospital purchasers/pharmacist – Paymasters, healthcare officials • Indirect product marketing through content sites • Info sites, electornic brochures, permission marketing • Cost reduction in medicalcommunication • Bi-directional flow of information/steady...
call center as a supporting CRM tool93 - 3 - A. Introduction - 4 - The importance of an integrated Customer Care approach receives increasing awareness at top management level all over the world Source: Forrester Research, basis: 50 Sales managers of Fortune 500 companies "Do you have a sin...