作为奥运会的赞助商,可口可乐在2012伦敦奥运会上以典型的可口可乐的方式,展示了它对奥林匹克精神的诠释:将可口可乐的LOGO重组成各种醒目、简洁而丰富的符号,分别象征着不同运动的挑战,每一张海报都充满新意而绝不雷同。 Coca-Cola as sponsor of the Olympic games 2012 in London showed its passion about the ...
Coca-Cola has an unusually long roster of agencies, with 24 shops working on creative assignments; the company's global marketing budget is $1.6 billion. Coca-Cola Classic currently is handled by Edge Creative, Santa Monica, California, the agency spun off from talent shop Creative Artists ...
Coca-Cola unites brands under new 'Taste the Feeling' global campaign January 19, 2016 Shona Ghosh About Coca-Cola Coca-Cola has been the undisputed champion of the marketing world since its inception over a century ago, but the brand has begun to topple of late. ...
Smart and creative Coca-Cola Zero elevator advertising, 2006 Related Posts Coke Celebrates 125th Birthday With Largest Building Illumination Ever Drug store with Coca-Cola signs 1920 Coca Cola ads on buildings 1911 – 1912 Tags:ads on buildings ...
“Coca-Cola’s iconicity gave us the freedom to focus on authentic moments in the taquerias, where its presence feels natural and unforced," Uncommon Stockholm tells us. "The strength of the brand made it easy to let those moments shine without needing to emphasise the logo, and the...
In a statement, a spokesperson confirmed that Coca-Cola is launching a full global review of its media buying and planning services. The creative portion of the review encompasses creative, experiential marketing, production management and shopper marketing. “We are on a journey to fundamentally tra...
As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexi
For many years, Coca-Cola has played an important role in mixing and cocktail culture, through its unique yet familiar taste, and popularity with drinks such as the Cuba Libre and whisky and Coke. With the continued growth of the cocktail culture and with dark spirits making a comeback, The...
(Image credit: Coca-Cola) The Coca-Cola logo is one of the most recognisable designs in the world, but it certainly isn't one of the simplest. While many of the best logos are clean, minimal affairs, the Coca-Cola wordmark is a flowing, cursive delight. Which means it isn't the ...
Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image o