Coca-Cola’s“Share a Coke” campaign on WeChat allowed users to personalize a virtual bottle with their names or messages and share it on their Moments. Thisuser-generated contentboosted engagement and brand awareness. Nike’s“Air Max Day” campaign usedMini Programsto create an immersive expe...
Integrate language you can use to connect, advertise, and embody on social media. Know what to avoid. Monitor your brand to maintain its brand identity. Building a brand is not something that should be done hastily. There are a lot of moving parts that go beyond creating a logo and choosi...
A logo doesn’t have to show what a company does; in fact, it’s often better if it doesn’t. More abstract marks are often more enduring. Historically you’d show your factory, or maybe a heraldic crest if it was a family-run business, but symbols don’t show what you do. Instea...
Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul. In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of ...
Nepal and Australia. Each of these accounts posts unique content personalized to the tastes and preferences of these countries and their cultures. For example, Coca-Cola’s Korean content advertises music competitions and Korean idols, whilst their UK & Ireland account promotes countrywide events and...
Famous examples include the logos for Coca-Cola, Disney, Mobil, Canon, Sony, Visa, Google, Facebook, Yahoo and Pinterest. Of course, logotypes still provide opportunities to get creative and incorporate clever visual references (just think of the FedEx logo with its hidden arrow). For big br...
works, as does "Coke is it!" On the other hand, "Once driven, forever smitten" does not easily invoke the word Vauxhall -- a British car made by General Motors. If it is successful, the line should pass readily into common parlance as a catchphrase, such as "Beanz meanz Heinz" or...
Independent brands that manufacture the fizzy drink on behalf of Coca-Cola can do so because they have a trademark license. These partnerships drive upward of $1 billion in retail sales for the mega brand. Patents A patent is similar to a trademark in the fact that it’s intellectual ...
Steve: Interesting, okay, how do you do it, do you advertise your own products? Bill: So we no, we really don’t, because we are not, I mean we are not like at national brand scale, I mean we are not Coca-Cola and if you are listening to this you are probably not either. So...
This was a great way for them to advertise their brand, which is why their trucks were so glamorous and attention-grabbing. Labatt focused on truck transportation for their beers and only stopped the practice in the ‘50s. Getty Images Photo by Hulton Archive Labatt’s tru...