Get Creative With Your ABM Campaign You can research ABM best practices until your eyes bleed, but the real success comes from getting creative. Hopefully, these eight ABM campaign examples have inspired you to develop something whimsical and imaginative of your own. ABM is a great way to tar...
Playing off of its slogan, ‘The Best a Man Can Get’, Gillette released this purpose-driven campaign, ‘The Best Men Can Be’, at the beginning of 2019. Armed with beautiful cinematography and a message to get behind, the brand’s video ad presents powerful examples of toxic masculinity ...
1.Even though DDB’s Volkswagen campaign from the 1960s is a true classic, and almost everyone has seen the “Lemon” ad, my favorite is a lesser-known ad from 1966: “Do You Earn Too Much To Afford One?” I have used this example in copywriting classes for years, and have a copy...
(including social media, digital ads, and print ads). For example, you can narrow down your audience with more concentrated strategies that target only streaming video. You can even design a fun and interactiveaudio ad campaignthat allows users to dictate how they want to consume their ...
Whether it’s a print ad that makes you do a double-take, a TV commercial that sticks in your mind, or a viral social media post that you can’t help but share, creative ads are all about making an impact. All-Time Creative Advertising Ideas with Examples to Inspire ...
This can be extremely effective if the company’s logo is well-known so that consumers can make the connection between the ad and the brand itself. In the following ad examples, the McDonald’s logo substitutes the eyes of the nocturnal animals, landing the idea that the restaurant is open...
3 examples of interactive marketing Blog Samsung Italy’s Twitch streaming event As part of their campaign to launch the latest version of their flagship smartphone series, the Samsung Galaxy S22, Samsung Electronics wanted to connect with Millennials, Gen Z adults, tech enthusiasts, and mobile film...
Plan your 2024 social media strategy with inspiration from these real-life, creative social media campaign examples from small brands and household names.
AsWill Burns of Ideasiclesays, the creative brief is the “most sacred of all sacred ad documents.” Everything stems from the creative brief, from the choice of font in a print ad to the overall theme of the campaign. CREATIVE BRIEFS, EXPLAINED IN DETAIL ...
Performing a duet of her 1976 hit Como Nossos Pais alongside her daughter, the ad is a touching homage to heritage, but some viewers found it rather uncanny. As with many deepfake examples, critics claimed that using AI to 'resurrect' a deceased celebrity was in poor taste – especially ...