This paper explores some of the important processes, milestones and frameworks that must be developed in order to take advantage of the potential of a multi-channel strategy. It is a starting point for creating the infrastructure an organisation needs in order to implement more successful strategies...
An efficient digitalmarketingstrategy is a vital part of every business’s success. Though digital marketing tends to be cheaper than traditional marketing, it is also a powerful tool. The only caveat is that you should take a thoughtful approach to digital marketing when planning a campaign....
You’re not a cookie cutter company (even if you literally sell cookie cutters); therefore, there isn’t a cookie cutter digital marketing strategy. What there is, though, is a general plan you can use to get your strategy off the ground. You’ll walk away from this article with a dee...
Don't get left behind with your digital marketing strategy, follow these 7 steps to brilliant B2B marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and e...
From there, the marketing strategy is broken down task by task. Your plan should include objectives and the methods that you’ll use to achieve those objectives, along with a time frame for completing the work. What should a market research plan include? A market research plan should provide...
What is your process for creating a digital marketing strategy? The business has an ongoing three year plan, which is revised every 18 months or so. It has the standard Profit and Loss projections for the online sales part of the business. Project P and L is based on estimates of growth...
Without a plan, you can’t reach your goals, and your great content is wasted. Considerably, follow Kaushik’s See-Think-Do-Care model above in shaping up your marketing funnel and strategy. Measure your success. Even with the best content and effective digital marketing, you will never ...
C-Suite Topics Strategy Any Industry Lee Frederiksen, Ph.D. Founding Partner, Emeritus Visit Bio More by this authorOnce upon a time, creating a marketing plan for your professional services firm was relatively easy. Which conferences were you going to attend? Which local events were you goin...
A well-defined marketing plan is one of the most crucial elements in a successful go-to-market strategy. This plan serves as a roadmap to guide your activities and decisions as you introduce your product or service to the market. It helps you anticipate and navigate the challenges of a com...
Make every kind of marketing with Creative Cloud for teams. With a good marketing plan backed by solid market research, you’ll be able to tap into the channels you need to reach your customers. But as markets change and needs shift, your brand may have to adapt. A Creative Cloud for ...