Royle, J. & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Modelfor the communication industries. International Journal of Information Management, 34(2), 65-73.Royle J and Laing A (2011). The digital marketing skills gap: Developing a Digital Marketer ...
and plan, execute and evaluate the impact of their marketing efforts. The key is to develop a digital marketing plan that adopts a coordinated multi-channel approach in order to maximize the impact of digital initiatives on customer behavior and make well-informed decisions with data-driven bench...
Marketing strategy typically starts with the product. Marketers can’t plan a distribution system or set a price if they don’t know exactly what product will be offered to the market. Marketers use the term product to refer to goods, services, or even ideas. Examples of goods would include...
Digital Marketing Social Media Marketing Facebook Advertising Display Advertising Youtube Video Marketing Content creation Content Marketing A content strategy is a long-term plan of action that key stakeholders in your business sign up to Our in-house team of editors manage a global network of best...
L Glen - 《Digital Marketing Strategy Text & Cases》 被引量: 12发表: 2003年 The marketing strategy-performance relationship in an export-driven developing economy: A Korean illustration International Marketing ReviewLee, C., & Griffith, D.A. 2004. The marketing-strategy-performance relationship in...
In many ways, the product marketer’s job is pulling all those things together into one cohesive plan. Phelan: A lot of times, product marketing or product managers will be the ones developing the go-to-market strategy for a specific product. But if you think about it from the company ...
GAINING COMPETITIVE ADVANTAGE IN E-TAILING THROUGH MARKETING MANAGEMENT AND VALUE-ADDED USES OF TECHNOLOGY Experts cite the lack of a sound business plan and a diminished regard for basic marketing and management practices as major reasons for the failure rate o... T Bertsch,J Busbin,N Wright ...
Develop a marketing plan Once you have identified the market you want to enter, you will need to develop a marketing plan. This plan should include a detailed analysis of the local market, your target audience, and your competitors.
Keep yourself (and your team) up-to-date, improve your marketing results and learn new skills to develop your professional career with an integrated system of guides, templates, micro e-learning and a personalized learning plan. A guide to developing digital skills in your agency ...
A customer value program can help businesses consistently leverage customer insights and feedback to deliver improved products and services. The goal is to develop a comprehensive plan that outlines the process for designing, launching, and measuring the effectiveness of the new product or service offe...