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(like free AI copy generators) but are frustrated by generic outputs or need for heavy editing. Pain points include lack of marketing expertise in-house, difficulty finding affordable skilled writers/designers, and uncertainty about what content strategy even works for their category. Also might ...
Demand sensing refers to integrating internal data with retailer point-of-sale (POS) data and other external data sources to create and adjust short-term forecasts.Including external data and using machine learning software helps companies “sense” what’s happening regarding consumer demand and mak...
Crafting a brand strategy with distinct positioning, stand-out messaging, and visuals that attract consumers. Our strategy formulation considers the current identity, recall, and equity to retain loyalty. We then tailor the brand’s voice, messaging, and design for optimal purchase intent. ...
Decisions about which parts of the value chain to control and which to outsource should be informed by current in-house capabilities. For example, most large manufacturers don’t have the setup or tools for “kitting,” or fulfilling individual orders, so they choose to...
For instance, data scientists working in a clothing retailer have drawn the hypothesis that the sale of tank tops is high during summer among girls between the ages of 15-30. Data scientists will use hypothesis testing tools like the t-test to test and prove this hypothesis. ...
Emergent digital capabilities, whether in modern logistics or advanced data analysis, are crucial to success, and companies will usually have to complement in-house skills with those offered by trusted partners. Weak online sales to date in Southeast Asia may lull CP...
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