CPG label. Manufacturing, distribution, brand creation, and retail sale of nondurable items are all included in the CPG industry. The CPG market is booming and so is the CPG marketing. Bad consumer packaged goods content advertising can have a range of effects, from fewer sales than anticipated...
What is the seismic shift of the Starbucks customer? Is it simply that people love Mobile Order and Pay but don’t shop for other Starbucks things on StarbucksStore.com? Please weigh in!
Direct-to-consumer marketing (D2C), is rapidly becoming the preferred route for CPG (Consumer Packaged Goods), brands and manufacturers to enter the market directly, rather than through a middleman. It’s not surprising, as there are many benefits to going directly to the end-user. This allow...
This is especially important when your business experiences a spike in customer inquiries during peak times or special promotions. Also, whether handling a few inquiries or a large volume, chatbots maintain a consistent level of service. This consistency is vital in ensuring that your customers ...
The CPG industry primarily consists of goods that are packaged (as the name suggests), and had U.S. sales of approximately $635.8 billion in 2015. The Four Types of Consumer Products Convenience: This type of consumer product is purchased routinely and involves very little thought: think cand...
CPG Data Tip Sheet focuses on education and best practices for analyzing syndicated retail sales data from IRI and Nielsen (and SPINS for those of you in the Natural/Organic sector). But syndicated data is not the only type of CPG data you’ll encounter. In fact, it’s not even the onl...
1. Your reputation is everything While selling directly to the consumer does have its benefits, retailers need to know that their reputation is everything. Traditional CPG companies have the luxury of marketplaces and big-box retailers dealing with the customer purchasing experience. Paul Wyber, ...
CPG is an acronym that stands for "consumer packaged goods." The retail and distribution industries differentiate CPGs from other consumer items, such as produce or clothing, due to the fact that they come prepackaged. Grocery stores, department stores a
Everything that is not price, distribution or trade promotion! That leaves out a lot. And that’s why standard syndicated store data is great at showing you what happened to sales but not always as good at explaining why. Here are just a few common factors that might be influencing your...
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, like food, toilet paper, or cosmetics. The CPG industry is one of the largest sectors in the U.S. economy. The CPG sector is valued at approximately $2 trillion and is...