Lieb, Rebecca
How does content marketing work with account-based marketing (ABM)? As with all of your content marketing efforts, aligning the right content to account-based marketing (ABM) strategies will drive targeted traffic to your site. Your content management strategy should focus on personalization and ...
I would have to say that our CRM, Hubspot, is a great source of content marketing materials. Additionally, reading between the lines, you can simultaneously infer Hubspots marketing strategy. This is a company that not only has good content marketing materials but have a sound strategy. Robyn...
Wouldn’t it be great if your customers looked forward to receiving your marketing? What if when they received it (whether through print, email, social channels, your blog, or website), they spent time engaging with it? What if they anticipated it and shared it with their peers?
With expansive growth, your company needs to start scaling its content marketing strategy now. And when I say scale your strategy, I mean getting the maximum ROI possible. ROI is the return on investment, a ratio between your company’s income and investments. So, it makes sense that content...
Here, I will walk you through 11 simple steps to developing and executing a content marketing plan to help you grow your business without wasting time and money. Step 1. Set Your Mission and Your Goals A good starting point for your content strategy plan is to set out a content marketing...
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
Content marketing is the process of planning, creating, and sharing valuable content to attract and engage a specific audience. To build relationships that eventually contribute to business results. It focuses on solving problems and answering questions. Not necessarily directly selling products or servic...
How To Create a Content Marketing Strategy No two content marketing strategies are the same — at least, they shouldn’t be. At a high level, “blogging” is a strategy, as is “video marketing.” But digging deeper into the tactics, timelines and targets of those strategies reveals that ...
Content marketing is a type of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various forms of content, from long-form guides to short videos. By creating a content marketing strategy, bra...