The final step in any marketing strategy is to measure your results. With content marketing, you can measure your results by looking at metrics such as website traffic, time on page, social media engagement, and conversion rates. This allows you to track your progress and make necessary adjust...
Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed and whether you’re hitting your targets. To do this, you can: Check Google Analytics as ...
Personally, I usually do it one or two quarters ahead. What I like to do is head out in my motorhome to a nice campsite and spend a couple days on business strategy per quarter. It gets me out of my office and into a new environment. But, part of that planning session is to defi...
We are building a plan to reach our goals with content that delivers our message and grabs attention. That is a content marketing strategy. Those are the steps involved. It is easier said than done. But I hope it is starting to draw a picture in your mind of what you need to do. Ta...
How to Plan a Content Marketing Strategy You know what content marketing is. You have seen the different types and looked through several examples. Now it is time to talk about the elephant in the room. How do you plan a content marketing strategy?
Feel free to refer to this content marketing strategy checklist as often as necessary so you stay on track. You can also revise your strategy to reflect new goals or to reach a new audience. 3 High-Converting Content Marketing Strategy Examples ...
Buffer’s one of our favorite content marketing examples due to its three-prongedcontent marketing strategy. The company usedguest bloggingto fuel its initial growth, writing a few times daily and publishing content on high-visibility sites. Thatgrowth hackingstrategy helped Buffer attract its first ...
A content marketing strategy is a plan for creating and distributing content to attract your target audience and influence their buying decisions. It answers questions like who you’ll create content for, what type of content you’ll create, and where you’ll distribute it. For example, say ...
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will
Take a look at your current engagement statistics and use these as a benchmark once you've put your new content marketing strategy in place. 2. Establish goals and objectives Your content marketing strategy should not be thought of as stagnant. It's important to evolve alongside the wider ...