Discover the 10 best content marketing tools to manage processes, track tasks, and align stakeholder reviews!
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In a landscape of growing online consumer/firm interactions, digital content marketing (DCM) which aims to foster consumers' brand engagement and trust, is on the rise. However, despite significant practitioner interest, academic DCM research is lagging, resulting in an important knowledge gap. Based...
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Purpose – This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content ...
Equinix's internet fashion dresses up superficial marketing as substance Why micro-influencers are gaining traction in marketing This article is sponsored by: Read later The rise of a new(ish) breed of influencer marketing. Read more about Why micro-influencers are gaining traction in...
At DigitalMarketer, we make this plan at the offer level using a spreadsheet called a Content Campaign Plan. The planning document includes fields for: Marketing Funnel– Is this asset addressing intent at the top, middle, or bottom of the funnel?
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Author: Neil Patel | Co Founder of NP Digital & Owner of Ubersuggest Published February 4, 2025 What does the future of content marketing look like in 2025? Where might it...
As Robert Rose, CMI chief strategy advisor, said after looking through these findings, “One of the most remarkable things about this year’s research is howunremarkable it is. Frustration and simple maintenance have become the status quo in B2B marketing.” ...