Don’t fall into the trap of throwing content at your employees and asking for nothing in turn. Your internal marketing communications should be two-way and interactive. This helps to improve employee engagement as your employees feel that they are being listened to, and it enables you to gath...
The aim of this post is to help you set digital marketing KPIs to measure what really matters at the moment, in a way that all parties can agree on. Smart marketing planning is essential for measuring and tracking your progress, and demonstrating value. We’ll cover negotiating KPIs, ...
What is mass media marketing? What is an ad format in online marketing? What are the different types of digital marketing? Describe each type and identify which is more popular, and most efficient. What does a content marketing strategy look like? Which...
The SMART acronym is much more than a mnemonic since it defines a way of thinking about getting better results within business and marketing. This mindset is based on using data-driven marketing to better compete against other businesses in a sector from the approach we call OSA in ourRACE Gr...
Define Marketing Mix in relation to Strategy: The Four P's of your marketing mix are the foundation of yourmarketing planand to truly develop effective strategy you need to develop a strong mix program and then implement it. Note:Marketing servicesis the same, but also different, than marketin...
Content marketingis one of the most powerful ways to get in front of your target audience. Why? Because your business is solving a problem that your target audience is struggling with – and they want answers. People often turn to Google for information. So, rest assured your target audience...
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The success of those marketing campaigns depend on the ability to be as targeted as possible. It’s not particularly news that targeted marketing campaigns are the most successful ones. But when you’re looking to grow and get more leads, it’s easy to fall in the trap of trying to marke...
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These days, marketers have been talking about inbound marketing and how it has replaced traditional marketing as the number one marketing strategy. So, what