However, while mobile commerce is becoming the new norm, only 33 percent of consumers prefer to make purchases on smartphones. Instead, they would rather use tablet and desktop (49 percent) for a more frictionless experience. "To survive the retail apocalypse, retailers need...
Consumers’ initial resistance to the use of retailer apps and mobile sites has given way to broad acceptance. That’s due in part to improved data storage capacity on phones, along with a general shift in the culture toward the technology. “Consumers didn’t realize before how much t...
Younger consumers were more likely to feel this way compared with their older cohorts. Nine in 10 respondents ages 25 to 34 said they favored mcommerce, while 78% of 18- to 24-year-olds agreed. Less than one-third of 55- to 64-year-olds said they prefer to shop via mobile, and eve...
e-commerce has democratized fashion industry competition. Even with contemporary strategies, such as employing online platforms like Amazon and social media, fashion brands often suffer
Smartphone and tablet users are more likely to visit a retail website or app than desktop computer users, and more than a third of visits to the top 50 e-commerce sites come exclusively from mobile devices, according to a new study from analytics firm Reston-based comScore Inc....
As more consumers prefer omni-channel shopping, by using multiple channels (e.g., physical stores, websites, social media platforms, and mobile apps) for a single transaction (Parise et al. 2016), the extent to which the brand provides real-time, personalized, and emotional content through ...
O2O commerce; online-to-offline; omni-channel retail; consumer behavior; UTAUT2; ECM; multigroup analysis 1. Introduction With digital technologies, mobile devices, and social media development, omnichannel strategies linking online and offline channels have become quite common in the retail industry....
personalization. “In the future, the best retail sites will know you much better and show you things that are much more relevant … We are just at the beginning of a revolution of e-commerce, and existing retailers are going to have to get better at personalizing the experience for ...
Unsurprisingly the report also concluded that consumers much prefer ease of navigation, fast loading speeds and simple design to additional functionality and fancy features. Well, of course they do. More positively 60 per cent believe e-commerce sites are generally getting better. Dominik Angere...