These young people are brand- conscious, tech-savvy and have a regular disposable income and are the target audience of many online shopping sites.This quantitative study has sought to find out how mass media advertising for online shopping sites has influenced consumer preference for online ...
A Study on Consumer Preference for Online Grocery ShoppingSrinivasan, SunderWani, Prachi S.Deshpande, ChinmayeeATITHYA: A Journal of Hospitality
Shopping has paradigm shift due to the influence of technology with most people preferring online shopping to the traditional physical store shopping. This research aims to understand the comparison between online shopping & physical shopping. Refer to study the Shifting of consumer behavior towards the...
CONSUMER PREFERENCE OF CHOOSING E-PAYMENT SYSTEM FOR ONLINE SHOPPING USING CONJOINT ANALYSIS 来自 Semantic Scholar 喜欢 0 阅读量: 1 作者: Belva Damario Harsono 摘要: The development of electronic payment nowadays is very rapid. Almost all developed and developing countries follow the development of ...
Therefore, neuroticism would strengthen consumers’ intention towards online consumption54. Even when external pressure is enhanced, the anxiety of neurotic individuals is strengthened, and then they tend to choose impulsive online shopping for relieving the distress caused by anxiety55. In the impulse ...
Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet This research examines whether (1) consumers' shopping orientations are significantly related to their preference for shopping online, (2) consumers' demog... Tulay,Girard,Pradeep,.....
Consumers' preference for contact-free (i.e., non-face-to-face) transactions has increased due to the COVID-19 pandemic and fears of contracting and/or spreading the disease. Accordingly, online fashion shopping is thriving (Pantano, Pizzi, Scarpi, & Dennis, 2020), and contact-free online...
The ‘France Retail Consumer Insights Report’ report provides detailed consumer insights into France's retail market. The France retail consumer insights market report focuses on the economy, consumer sentiment towards personal finances, cost pressures,
“Consumers today are increasingly seeking convenience in their shopping experience, with a preference for online shopping and home delivery. This is driven by the need to save time and simplify their lives.” What are consumer insight examples?
As the American population ages, a growing number of people are turning towards products that are geared towards activity and longevity, which represents a $7.6 trillion opportunity for the right products. Nike is one company that is already catering to this growing preference, marketing to 55-yea...