The purpose of this study was to identify consumers' needs and wants, their buying behaviour, preferences, perceptions and attitudes towards dairy products. The study was carried out in Miraj which is a taluka in 100 households through questionnaire and discussions. Women being the major influencer...
Consumer Behaviour of Two Wheeler customer towards Small Cars Introduction "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“– Peter Drucker. As Peter Drucker puts it‚ a marketer needs to understand Consumer behaviour so ...
The primary data (Corbin and Strauss,2014) were collected using convenience sampling as the technique method. The research instrument used was a questionnaire consisting of four parts: sociodemographic information, buying behaviour, behavioural intention to purchase furniture, and external influences of pur...
The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers In India, the practice of celebrity endorsement is experiencing a tremendous surge, similar to that observed in other industrialised and developing nations... S Sharma,P Kumar - 《Ad...
CONSUMER BUYING BEHAVIOUR TOWARDS MOBILE PHONE HANDSETS – A STUDY IN ODISHAThe present study aims to examine the comparative buying behavior of rural and urban counterparts towards the purchase of mobile phone. To achieve these objectives an attempt is made to compare and analyze the factors (...
The objective of this study are to identify customer respons about using their own bags, customer perceptions of green marketing and green behaviour, analyze green marketing of paid plastic bags policy influence towards green behavior.Primary data are obtained by questionnaire method and the secondary ...
It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market in the modern trade sector. The author in the research paper researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian...
Questionnaire for Branded Clothing Questionnaire for Clothes consumption NAME: CONTACT NO. OCCUPATION: e-mail: PLACE: DATE: Questions: 1) Approximately‚ how many times do you buy your clothes? a) Once a week b) Once every 2 weeks c) Once a month d) At the beginning o...
The purpose of this research is to study the advertisement techniques for sustainable products of Wohnwagon and its impact in consumer-buying behavior. The action research was conducted using literature review, interview with the case study company Wohnwagon, and questionnaire. In addition, after anal...
In the present study the purpose is to evaluate the extent of young-adult consumer's decision-making behaviour between the two chosen regions that varies which impact on consumers' buying behaviour. The required information was collected from 100 respondents who were randomly selected from two ...