For this purpose we gathered data from 175 shoppers of different classes in Faisalabad region of Pakistan by administered survey questionnaire with five-point Likert scale ranging from 1(Strongly agree) to 2(Strongly disagree). Data is analyzed by running correlation and multiple regressions in SPSS...
Researchers used a seven - item questionnaire to determine whether people felt a need to spend money , whether they were aware that their spending behavior was aberrant , whether they bought things to improve their mood and whether their buying habits had led to financial problems ...
Unveils the result of a survey conducted by the Art Publishers Association on consumer buying behavior. Total number of households that bought an item designed to be hung on the wall for display; Typical amount spent on wall decor items; Characteristics of the wall decor buyer; Purchasing sources...
Objective: The primary aim of the paper is to investigate the impact of culture on impulse buying behavior for an emerging nation, Bangladesh. Methodology: After conducting a detailed literature review, a questionnaire survey was developed. Using a nonprobabilistic snowball sa...
A questionnaire was developed to evaluate the suggested hypotheses regarding advertising value, online impulsive buying behavior, and the moderating role of consumer anxiety. In the first two sections of the survey, questions about demographic information, such as gender, age, employment, location, how...
The questionnaire was distributed on the Facebook pages of the fashion influencers, allowing participants to select themselves for participation voluntarily. The starting part of the questionnaire explains the concepts of digital influencers and impulse purchases to facilitate the participants’ understanding...
The purpose of this research is to examine the impact of fast fashion elements on female consumer buying behavior of H&M fashion store in Jakarta. Fast fashion elements used comprise of price, enhanced design and quick response which impact to buying behavior. A survey will be conducted on 80 ...
A total of 224 participants completed the questionnaire, which corresponds to the response rate of 44.8 percent. The surveyinstrument used in this study was designed using scales that were already validated in the previous research. The results indicated that impulse buying behavior was significantly ...
Design/methodology/approach – The data were obtained using a structured questionnaire from 733 respondents in a mall survey conducted in Chennai, South India. Findings – In the structural model tested with AMOS, the authors found that store environment drove impulse buying (IB) through positive ...
The students in Sunshine Middle School hope to know the specific situation on the middle school students buying laptop through the questionnaire survey. By this, they could analysis(分析) the statistical data to find the laptop brand(品牌), price and the main use which the middle school ...