In 1909, Pepsi used its first celebrity endorser, automobile race driver Barney Oldfield, in newspaper ads. In 1921, Pepsi went bankrupt, but continued to appear on the scene, although not nearly so successfully as Coca-Cola. In 1931, Pepsi went bankrupt again, but the new owner, Roy Megar...
The two brands have connections to sport, with Coca-Cola is still a main sponsor of the World Cup. On the other hand, Pepsi used to be a key sponsor of SuperBowl, but this ended in 2022. Instead, they will now ‘focus on streaming and digital platform advertising.’ Soccer or football...
Heavy hitters Pepsi, Coke step up to the plate with diet adsTheresa Howard
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Currently it is used in Diet Pepsi Slurpees®sold at 7-Eleven®, and Florida Gold®'s new Light and Tangy frozen juice beverage concentrate. It can be used in breakfast cereals, diet soft drinks, health bars, frozen yogurt/nonfat ice cream, soft confectionaries, hard confectionaries, ...
Coke vs Pepsi | Battling CPG brands Since their conception, PepsiCo and the Coca-Cola company battled for cola’s number 1 spot. Over the last few years, both brands have faced challenges. COVID hit the valuable restaurant industry, and now we’re facing a possible economic downturn. ...
Pepsi ads take aim at Coke icons. (cover story)Reports on Pepsi-Cola Co.'s launching of a radio advertising campaign in Canada featuring different versions of the Pepsi taste challenge.EBSCO_bspMarketing Magazine
Nancy Millman
Pepsi Sues Coke Over Sports-Drink TV Ads.Reports on the lawsuit filed by PepsiCo Inc. against Coca-Cola Co. for false advertising.EBSCO_bspWall Street Journal Eastern Edition